Olivia Sowacke

Olivia Sowacke is an Account Executive at The Harbinger Group, where she helps clients strengthen their visibility through strategic social media and earned media efforts. Her work is rooted in thoughtful storytelling, helping organizations communicate clearly, connect with the right audiences, and always show up with purpose.

She develops and writes social media content, designs engaging visual assets, and crafts media pitches and press releases that position clients for meaningful coverage. Olivia also prioritizes building strong relationships with journalists, recognizing that trust and relevance are key to successful media engagement. Her approach blends creativity with strategy, ensuring that each piece of content and every pitch aligns with broader communications goals.

In addition, Olivia plays an active role in podcast initiatives. She helps secure guest opportunities for clients by identifying and pitching relevant shows and serves as assistant producer for Can You Hear Me?, a podcast focused on communication and leadership. Through this work, she supports both the strategy and execution behind impactful conversations.

Olivia has a strong passion for social media and is particularly interested in how emerging trends can help organizations better connect with their audiences. She enjoys staying ahead of the curve; analyzing what resonates, why it works, and how it can be applied in a meaningful, strategic way.