Laura has more than 15 years of experience creating and implementing comprehensive, creative and award-winning media relations programs that change audience perceptions, raise awareness and strengthen brand coverage.
As a media strategist, Laura has developed relationships with journalists covering health & medicine, science and business news and has consistently garnered quality coverage for her clients. Her media placements include stories in The New York Times, Los Angeles Times, Reuters, AARP Magazine, WebMD (cover), Good Housekeeping, Prevention, People Magazine, Today Show, Univision, among many others.
Laura has vast experience across pharmaceutical, biotechnology, medical device, facial aesthetics, beauty, beverage, nutrition, fashion and therapeutic goods. More recently, Laura has served as a strategic media partner to startups and clinical-stage biotech companies such as Passage Bio, Arcellx, Biohaven, Code Bio and Vita Therapeutics, among several others. Notably, throughout her career, Laura has led and supported launch preparations and multi-year educational campaigns for leading companies such as Exact Sciences, Eli Lilly, Boston Scientific, Novo Nordisk, Novartis and Johnson & Johnson (MedTech). Laura has also worked with numerous health and wellness companies such as Johnson & Johnson, Aveeno, Neutrogena, Coca-Cola, Obagi and more.
She leads media strategy development, issues management, spokesperson media training and media outreach supporting corporate, regulatory, data, launch and consumer campaign announcements. She has also planned and executed numerous CEO Roadshows and consumer and media events including star-studded, high-profile celebrity and buzzmaker events.