Kennedy to join agency executive leadership team
August 22, 2022 (CHICAGO) – The Harbinger Group announced today the promotion of veteran communications professional, Kellie Kennedy, to Executive Vice President of Strategic Earned Marketing, and her appointment to the firm’s executive leadership team. In this new role, Kennedy will focus on two key areas within the agency: leading strategic earned media initiatives for major clients and optimizing operational excellence and growth to achieve the agency’s five-year strategic plan.
Kennedy has been with The Harbinger Group for 13 years and is the second longest-tenured member of the agency team. She has more than 20 years of experience working with healthcare, financial services, fintech, education, and nonprofit sector clients.
“Kellie is a leader who is deeply respected and admired by me, our clients and our fellow team members. She successfully leads multiple anchor accounts while mentoring and contributing to the professional development and career advancement of our team members every day,” said Eileen Rochford, Chair and CEO of The Harbinger Group. “As a member of our executive leadership team, Kellie will undoubtedly help us to achieve all that we have set out to do for our clients and our team.”
Kennedy regularly provides sage counsel and keen insights to C-suite clients of The Harbinger Group, while identifying fresh opportunities to expand programs and increase engagement, media interest and thought leadership visibility. She is known for her commitment to life-long learning and professional development, as well as her passion for sharing her new knowledge with teammates and clients alike. Her attention to detail and meticulous approach to organization and project management are all hallmarks of the high level client service she consistently delivers.
“I look forward to continuing to advance The Harbinger Group’s approach to strategic earned marketing as the industry evolves rapidly,” said Kennedy. “I feel very fortunate to work with an exceptional team that excels at bringing strategy, process, and efficiency together for clients with a business model that focuses on work/life balance.”
About The Harbinger Group
The Harbinger Group is a thought-leadership marketing consultancy recognized by clients and industry leaders for exceptional industry expertise and experienced strategic counsel. We draw on our deep experience in marketing, communications and public relations to develop strategic and effective campaigns for clients in financial services, education, association management, professional services, not-for-profit and healthcare. Learn more about how our highly-networked, nimble and flexible agency can help your business at https://www.theharbingergroup.com.