The Harbinger Group

The AI Revolution in Marketing: How Artificial Intelligence is Transforming the Way Professionals Work

Artificial intelligence (AI) is a rapidly advancing technology that has the potential to transform the way we live from health care to education, from entertainment to business.

At its core, AI is about creating intelligent machines that can perform tasks that normally require human intelligence, such as understanding language, recognizing images, and making decisions. With recent advances in machine learning and deep learning algorithms, AI is becoming more powerful and sophisticated than ever before. It is already being used in a wide range of applications, from self-driving cars and virtual assistants to fraud detection and medical diagnosis. However, as with any transformative technology, AI also raises important ethical questions, such as the potential for bias and discrimination, the impact on employment, and the need for transparent and accountable decision-making. As we continue to explore the possibilities of AI, it’s important to consider these issues and ensure that we are using this technology in a responsible and ethical way.

Many of the major tech companies, such as Google, Amazon, and Microsoft, have invested heavily in AI research and development, and are incorporating AI-powered features into their products and services. Most recently Microsoft launched an all-new AI-powered Bing search engine and Edge browser that delivers better search, more complete answers, a new chat experience, and the ability to generate content. The new Bing’s intended uses are to connect users with relevant search results, review results from across the web to find and summarize answers users are looking for, help users refine their research to get answers with a chat experience, and spark creativity by helping users create content. The new Bing’s generative AI experiences support the goal of being an AI-powered copilot for the web.

Microsoft has adopted state-of-the-art methods to identify, measure, and mitigate potential harms and misuse of the system and to secure its benefits for users. As the new Bing becomes available to users, Microsoft will continue to learn and evolve its approach.

AI has the potential to revolutionize the way marketing and PR professionals approach their work. By leveraging AI-powered tools, these professionals can gain deeper insights into customer behavior, create more targeted campaigns, and manage their online reputation more effectively. AI can also help marketing professionals save time by automating certain tasks, such as content creation, while chatbots powered by AI can provide personalized customer service at scale. AI is not a threat to marketing professionals and PR practitioners, but rather an opportunity to improve their skills and creativity. AI can help them focus on more strategic and creative tasks while leaving the mundane and tedious ones to machines.

The members of The Harbinger Group team have shared their thoughts about their experiences and successful implementation of programs such as Bing GPT and OpenAI GPT: 

Kellie Kennedy, Communications Strategist and Media Relations Consultant 


In my work, I’ve explored various ways of incorporating AI to streamline processes and improve project outcomes. One approach is using AI as a thought starter, which has been useful for brainstorming topics for content and outlining its structure. Additionally, AI has been helpful in creating efficiencies by transcribing meetings and summarizing the key takeaways and next steps. It has also assisted me in generating social posts, press releases, media pitches, and other content that performs well for SEO. However, it’s important to recognize that the information generated by AI is only a starting point and requires human review and input to ensure the final product is polished and effective. Furthermore, the output is only as good as the prompts provided, so it’s important to be specific in what is being requested of the AI tool.


Emily Evans, Digital & Social Media Manager


I utilize AI in my work in a variety of ways. One of the ways I use it is by using a framework for social media posts to help combat writer’s block. This saves me time and effort while still allowing for creative freedom. I also use AI to research facts and background information for social media posts, as well as discovering new and trending ways to cultivate community growth and brand awareness. Additionally, I use AI to summarize portions of interview transcripts, draft blog titles and meta descriptions, and create post-meeting action items and agendas. AI is incredibly useful in marketing as it streamlines tasks and increases productivity. It provides a thought-starter that I can build upon, and being specific with details helps me get a better and more accurate response from the AI technology. Proofreading and checking sources is important to ensure that the information is correct for the topic or client. Overall, AI has been a valuable tool in my work at The Harbinger Group.


Shonne Fegan-Ehrhardt, VP Strategic Content Development 


In the workplace, I have experimented with using AI in various ways. For example I have used it to input keywords related to a complex topic into ChatGPT to see how it would generate a blog on the subject. The results were impressive in terms of the depth of coverage, but some editing and revision were needed to include the client’s perspective and enhance clarity. Another way I’ve utilized AI is by testing OpenAI’s image generation capabilities for a B2B article. However, the results were not usable as the generated images were cartoonish and did not meet the professional standards required for the article. Despite some limitations, AI has proven to be a valuable tool for streamlining processes and generating ideas in my work, and I look forward to exploring more ways to incorporate it in the future.


AI technology continues to evolve, we can expect to see more widespread adoption across a range of industries and applications. With the ability to automate routine tasks, analyze data at scale, and make predictions based on complex algorithms, AI has the potential to drive significant improvements in efficiency, productivity, and innovation. . With the right approach, AI has the potential to be a valuable resource  aiding us in resolving every-day challenges whether it’s concerning business, healthcare, or how we educate future generations.