The Harbinger Group

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The Harbinger Group

From Data to Decisions: Crafting Winning Marketing Strategies with Analytics

Whether you’re developing a Business-to-Business (B2B) or Business-to-Consumer (B2C) digital marketing strategy, one thing remains the same: data doesn’t lie. Leveraging data to improve marketing ...

Harnessing the Power of User-Generated Content

In today’s digital marketing landscape, authenticity reigns supreme. Consumers crave genuine connections and brands that resonate with their experiences, and these brands are constantly looking ...
Leveraging Leadership Brands on Social Media

An Executive’s Guide to Leveraging Leadership Brands on Social Media

As part of an executive team, your responsibilities extend beyond internal operations. You are expected to connect with a broader network and can achieve this ...

Can You Hear Me? Podcast: Why Workers are Disengaged

In 2023, workers felt more detached from their jobs than in the prior year. According to a recent Gallup Poll, workers are less likely to ...

Can You Hear Me? Podcast: How to Ask Better Questions

For many people in positions of authority, instructing your team what to do is only part of the job. Asking the right questions and challenging ...

Communicating Through Crisis: Expert Strategies for Protecting Your Brand

The way an organization communicates in a crisis can be the difference between weathering the storm and suffering irreparable damage to its reputation. Whether it’s ...

Charting Your Own Course: Building a Life That Fills You with Pride

The Harbinger Group’s CEO, Eileen Rochford, worked for several large marketing agencies, managing five-million-dollar accounts and teams nationwide during the early years of her career. ...

How to Win At Earned Media in The Shrinking Media Landscape

Gaining media coverage for your client or organization has become increasingly difficult in the past few years as traditional media outlets face significant changes in ...

Can You Hear Me? Podcast: The Importance of Networking

Making the proper business connections can often times mean developing relationships outside your company and office. Expanding your network is always a good idea, whether ...

How to Succeed in The First Two Years At Your Full-Time Job As a New Graduate

Starting a new job as a recent graduate is exciting but can also be overwhelming and filled with anxiety. As someone who has been in ...