Earned Media Services
Independent, third-party validation is secured, building authority and trust for your organization. This process-driven approach transforms your internal expertise into compelling narratives that resonate with key journalists and relevant publications.
Earned Media Strategy
Customized plans are developed that identify your most compelling narratives and align them with the editorial priorities of target publications. This proactive planning ensures your stories are positioned for maximum placement and impact.
Media Relations
Direct, professional relationships are managed with reporters and editors who cover your specific sector. By delivering timely, relevant insights that match their beat, your organization is established as a reliable source for ongoing media coverage.
Media Training
Your spokespeople are prepared to navigate interviews confidently and articulate your organization’s core messages across all broadcast and print channels. Through structured practice, your team remains controlled, clear, and on-message under any questioning.
Op Ed & Contributed Content Development
Authoritative articles written under your leadership’s byline are researched, outlined, and refined for placement in high-tier trade and mainstream publications. This service highlights your executive expertise while expanding your company’s visibility among key decision-makers.
Market Research
Industry trends and competitor media footprints are analyzed to uncover data-backed story angles and timely narrative opportunities. This continuous monitoring ensures your outreach is supported by evidence and aligned with active public discourse.
Media Training Services
Get Better At Media Interviews in Three Hours!
- The Harbinger Group captures your messaging, media target types and goals, and trainee areas of focus in a pre-training survey to tailor your media training experience
- Then, simply schedule three hours on your calendar for an immersive media training that will erase all fear when facing any interview
Our media training will give you:
- A clear message map derived from your existing messaging
- Facility using media interview best practices in any interview type
- Four tailored practice interviews, real-time feedback on your delivery, and a detailed post-interview recap document that outlines what you can do to further improve
- Budget: $7,500
