Leveraging research to fuel media relations strategy
As patients become responsible for more of the financial burden of their healthcare and expect more tailored communications, many providers are collaborating with health IT innovators to create a seamless patient journey. RevSpring, the leading provider of healthcare financial engagement and payment solutions, partnered with The Harbinger Group to effectively communicate its differentiated, competitive edge to the market.
Rooted in research and planning, The Harbinger Group implemented a proven process to better understand the healthcare IT market and its competitors in order to establish a unique perspective for RevSpring, which fueled the formation of a powerful strategic media relations plan. The team created a framework for media outreach to establish strong relationships with targeted reporters and shape RevSpring news and insights for ongoing proactive coverage. In less than two years, THG has secured nearly 50 pieces of media coverage surrounding new products and trends with print, podcast, and tweet chat interviews to a combined audience of 4.23 million readers and listeners. RevSpring recently enlisted THG’s strategic counsel to increase social media followers and engagement as well as to identify strategic award recognition opportunities.