Our Work
Digital marketing and communications results, delivered.
Earned Media
Leveraging Earned Media to Expand the Illinois Life Sciences Ecosystem
In January 2022, the Illinois life sciences community had reached a pivotal moment—not only had it seen considerable growth in recent years, but the sector also was poised for rapid expansion. In order to capitalize on that growth, the Illinois Biotechnology Innovation Organization (iBIO)—the state trade association that represents nearly 91,000 biosciences jobs in the pharmaceutical and medical device industries—needed help.
Content Marketing
Content Marketing Powers Lead Generation for Powering Chicago
The Harbinger Group was chosen after an extensive search to assist Powering Chicago in increasing its brand presence digitally and in the Chicagoland marketplace. After performing a thorough assessment of our current and long-term goals, The Harbinger Group worked intimately with the Powering Chicago team to develop, implement and execute strategies that have multiplied our impact and presence throughout the various identified mediums. Thanks to The Harbinger Group we are on our path to not only achieve but exceed established goals.” Elbert Walters III, Executive Director, Powering Chicago
Brand Positioning
Reputation building in the highly competitive private equity industry.
For more than a decade, The Harbinger Group has worked closely with GTCR, a leading private equity firm, to enhance its reputation among key audiences and within industry sectors as the truly differentiated, highly professional, results-driven leader.
Integrated Communications Strategy
Award-winning marketing campaign elevates brand during pandemic
How The Harbinger Group pivoted our strategy due to COVID-19 school closures to deliver record-breaking results for the Golden Apple Awards for Excellence in Teaching & Leadership.
Earned Media
Leveraging research to fuel media relations strategy
RevSpring, the leading provider of healthcare financial engagement and payment solutions, partnered with The Harbinger Group to effectively communicate its differentiated, competitive edge to the market.
CEO Brand & Thought Leadership
Showcasing the First Command and Leadership Story among Military Audiences
First Command partnered with The Harbinger Group to cement CEO Mark Steffe as a leading voice in the military financial space and develop an earned media strategy capable of reaching a wide array of high-profile media outlets and military families.
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