Our Work

Digital marketing and communications results, delivered.

Strategy

Communications Strategy Powers Lead Generation for Powering Chicago

Powering Chicago

Our agency delivered customized communication strategies for client Powering Chicago which have consistently exceeded goals. Over five years, we’ve developed and implemented strategies that have outperformed annual marketing KPIs, and have plans to further supercharge Powering Chicago’s industry reach for years to come.

Strategic Planning, Brand Positioning, Social Media Strategy, Earned Media Strategy, Market Research

Digital Marketing

Golden Apple

How Strategic Marketing Drove Record-Breaking Growth for Golden Apple

The Golden Apple Foundation’s mission is to make meaningful improvements in the growing teacher shortage. Our agency was tasked with creating comprehensive communications plans and campaigns to attract, acquire and retain quality applicants in Illinois for Golden Apple’s teacher preparation programs. Despite the critical issues surrounding the field of education, in the past two years, our recruitment marketing campaigns drove record-breaking increases in applicants to Golden Apple’s teacher preparation programs.

Email Marketing, Social Media Marketing, Digital Advertising

Executive Visibility and Reputation Management

first command logo

Showcasing the First Command and Leadership Story among Military Audiences

First Command partnered with The Harbinger Group to cement CEO Mark Steffe as a leading voice in the military financial space and develop an earned media strategy capable of reaching a wide array of high-profile media outlets and military families.

CEO Content Production, CEO Social Platform Management, CEO Branding, CEO Messaging

GTCR

Reputation building in the highly competitive private equity industry.

For more than a decade, The Harbinger Group has worked closely with GTCR, a leading private equity firm, to enhance its reputation among key audiences and within industry sectors as the truly differentiated, highly professional, results-driven leader.

Thought Leadership

Our Work

Positioning Caresyntax as a health tech leader: Forging a path to amplified awareness and industry leadership

Caresyntax, a leading health tech innovator, approched The Harbinger Group to amplify its CEO’s expertise and solidify the company’s position and an understanding of what they do as an industry leader in the highly competitive health tech space. Key audiences, included potential investors, operational stakeholders, and health systems.  

Thought Leadership, CEO Social Platform Management, Earned Media Strategy

Earned Media

Golden Apple

Award-winning marketing campaign elevates brand during pandemic

How The Harbinger Group pivoted our strategy due to COVID-19 school closures to deliver record-breaking results for the Golden Apple Awards for Excellence in Teaching & Leadership.

Earned Media Strategy, Media Relations, Pitching

RevSpring

Leveraging research to fuel media relations strategy

RevSpring, the leading provider of healthcare financial engagement and payment solutions, partnered with The Harbinger Group to effectively communicate its differentiated, competitive edge to the market.

Earned Media Strategy, Media Relations, Pitching, Market Research

Our Work

Leveraging Earned Media to Expand the Illinois Life Sciences Ecosystem

In January 2022, the Illinois life sciences community had reached a pivotal moment—not only had it seen considerable growth in recent years, but the sector also was poised for rapid expansion.  In order to capitalize on that growth, the Illinois Biotechnology Innovation Organization (iBIO)—the state trade association that represents nearly 91,000 biosciences jobs in the pharmaceutical and medical device industries—needed help.

Earned Media Strategy, Media Relations, Pitching, Market Research

Asset Development

Powering Chicago

Powering the Future: Energizing Construction of Renewable Energy Infrastructure

As demand for more sustainable and environmentally conscious energy sources grows, the infrastructure to support the increasing needs of consumers and businesses must grow with it. Enter The Harbinger Group’s partnership with our long-term client Powering Chicago, the electrical industry labor-management partnership between IBEW Local 134 and the Electrical Contractors’ Association (ECA) of Chicago and Cook County. 

Content Marketing, Graphic Design, Video Production & Editing

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