Communications for LMCCs, Unions and Contractors
Owners, developers and facility leaders need a clear reason to choose union construction. We help labor-management teams explain their value before decisions are made.
82%
of firms report difficulty filling hourly positions
45%
of contractors say labor shortages cause project delays
456,000
new construction workers are needed in 2027
The Real Problem
Safety, training and experience are not enough if your audience cannot see the proof, understand the difference or remember why it matters.
You need a clear and differentiated message that sets you apart and gets heard by the people you want to do business with.
LMCCs require communications that align labor-management priorities to secure work. Unions must highlight their skilled workforce and training. Contractors need their expertise visible during project decisions.
Challenges Unique To Your Industry
- 41% of the construction workforce will retire by 2031
- Workers under 25 make up ~ 10% of the labor pool
- Hard to Stand Out
- Difficult to Attract Good Talent
- Tough to Communicate Technical Expertise
- The Need For Proof
Communications Support for Labor & Management
What We Can Take Off Your Team’s Plate
An LMCC’s brand position has to reflect the shared interests of labor and management while remaining useful to contractors, members, workforce leaders and external audiences.
We review how the organization currently describes itself, what labor and management need communications to accomplish, what contractor members value and what industry decision-makers need to understand. We then develop a brand position and supporting messages that each group can use consistently.
Safety, training, experience and reliability need to be connected with the concerns of owners and facility leaders.
We interview training leaders, electricians and contractors to gather the details behind those claims. We then develop messaging and content that explains how the union workforce prepares for complex projects, changing codes and new technologies.
Owners and facility leaders begin forming opinions well before a contractor is chosen. We use technical content, earned media, digital advertising, email, video and industry partnerships to reach those audiences earlier.
The work can direct people toward contractor directories, technical resources, project examples and other information that supports contractor consideration.
Contractors, electricians and instructors understand the issues affecting electrical construction, building operations and project safety. They may not have time to turn that knowledge into articles, videos or educational resources.
We interview the experts, identify useful topics, develop the content and manage reviews through publication.
Prospective apprentices need to understand the training, pay, benefits, work and long-term opportunities available through a union career.
We develop recruitment content featuring real apprentices, journeypersons and instructors. We also use digital campaigns, email, video and website content to give candidates a clear path toward applying.
LMCC reporting should answer practical questions:
Did more people look for a contractor?
Did we reach owners and facility leaders?
Did audiences use our technical resources?
Did we add contacts we can continue reaching?
Did prospective apprentices respond?
Did the work support labor and management priorities?
Did the work stay on budget?
We define those measures at the beginning and report the results throughout the year.
Built for Teams With Limited Capacity
The Harbinger Group can manage the full communications effort or support selected priorities. We coordinate labor-management input, expert participation, reviews, schedules, spending and reporting.
Positioning & Planning
Brand positioning, Shared labor-management messaging, Annual communications planning
Contractor & Industry Visibility
Contractor lead generation, earned media, technical content, website and video campaigns.
Workforce & Member Communications
Contractor lead generation, earned media, technical content, website and video campaigns.
Measurement & Reporting
Campaign performance, website performance, annual reporting and budget tracking.
Results of Our Work
From Building the Brand to Generating Business Leads
When we began working with Powering Chicago, its messages focused on safety, training, skill and reliability. These qualities mattered—but they did not distinguish union electrical contractors from competitors making many of the same claims.
We created the positioning Better Construction. Better Careers. Better Communities. It gave labor and management a shared message connecting the quality of the work, the careers the industry creates and its impact on local communities.
We then built campaigns to reach owners, developers and facility leaders—and connect them with signatory contractors.
430,000
Visits to the Find a Contractor directory
25,000
New contacts added to the database
5,000+
Connections made to signatory contractors through the Find a Contractor directory
2,466
Business leads generated for Powering Chicago member contractors.
What Does Your Organization Need People to Understand and Act On?
Choose a time to talk with our team about what distinguishes your workforce, training, and contractors—and where your team needs support communicating value. We can help you.