The Harbinger Group

Can You Hear Me? Podcast: Is Your CEO Brand Me or We?

Is Your CEO Brand Me or We

Building the right CEO Brand – With companies more focused than ever on their corporate reputations and brands, how the CEO builds her or his brand has never been more important. Social media, press releases, blogs and other thought-leader outlets are all available to you. So, what kind of leader do you want to be, and be seen as? Are you a “Me” brand leader, where your public image is based upon what YOU are doing, or are you a “We” brand leader, shining the light on and building up members of your team? There’s no right or wrong way to do it, but these strategies are starkly different. Listen to learn how to do it right!