When it comes to getting your message out, earned media is seen as the ultimate accomplishment. However, when your company earns that media, it is only getting to tell part of the story, not the unfiltered, glowing story you would prefer. With so much at stake with media outlets, are those entrusted to speak for the company ready for prime time? As we continue our series of “Can You Hear Me?” podcasts related to refreshing your core communications elements, co-hosts Eileen Rochford and Rob Johnson raise the vital question, “Are Your Spokespeople Media Ready?”
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