Agile. Trusted. Leading-edge.
The Harbinger Group is an accomplished marketing agency delivering customized communications strategies to mission-driven organizations and associations.
We build brand stories that advance your mission.
The Harbinger Group can be your full-service, outsourced communications department by providing the strategy, planning and day-to-day implementation your mission deserves.
Your data tells a story. We’ll help you amplify it.
Understanding your brand’s growth potential requires a rigorous approach. Every step of our process is rooted in research, analysis, and measurement to allow for confident decision-making that fuels real business results.
We serve organizations who are steadfast in their mission, with deep expertise in these core industries:
- Associations
- Labor-Management Cooperation Committees
- Nonprofits
- Unions
- Education
- Financial Services
- Healthcare
OUR
EXPERTISE
Our clients say it best…















OUR
CLIENTS
OUR
PROCESS
Our signature 6-step process, the Brand Activation Marketing Model (BAMM), combines proactive marketing strategies with data-informed insights that will take you from where you are today to where you want to go. We leverage cutting-edge technology, platforms, and tools that allow us to do the best job, in the least amount of time, with the best possible outcome.
Our process covers:
- Critical Analysis
- Strategy Development
- Brand Positioning & Messaging
- Planning
- Activation
- Evaluation & Insights
Data-informed communication starts here.
The Harbinger Group is an agile group of marketing and public relations experts who bring extensive industry knowledge and passion to your team. We understand that executing a marketing and communication plan is challenging for mission-driven organizations, and we are proud of the consistent results we deliver through lean strategies that maximize your budget and your time.
We take the guesswork out of marketing with a customized communication plan tailor-made for your mission-driven organizations.
Tune into the podcast.
Co-hosted by our CEO, Eileen Rochford, Can You Hear Me? is a bi-weekly podcast for leaders who want to get serious about using effective communications to advance their organizations.
New to the podcast? Start here:












